Candice Bennett

9621 Masey McQuire Ct
Lorton , VA 22079

ph: 703-919-6231
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Candice Bennett & Associates, Inc.

FAQ 1:
How can my business use public opinion surveys?

Businesses can use surveys for numerous objectives. The most common is to measure customer satisfaction. Surveys can also be used for brand positioning, improving employee retention and ad testing.

FAQ 2:
Are public opinion surveys expensive?

It depends on the methodology. Techniques, like focus groups and telephone surveys are more labor intensive and tend to be more expensive. Online surveys can also be expensive if the audience being interviewed is particularly difficult to find.

FAQ 3:
How long does it take to conduct public opinion surveys?

It depends. In some cases when speed is of the essence, public opinion surveys can be conducted very quickly, over the course of a couple of days. Generally, research time lines are most impacted by the amount of time it takes to approve a methodology and a survey instrument.

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